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1 marginal customer
1) марк. предельный клиент [покупатель\]*а) (клиент, приносящий продавцу минимальную прибыль; не очень выгодный клиент)Your best customer today can quickly become a marginal customer tomorrow. — Ваш сегодняшний лучший клиент завтра может превратиться в предельного клиента.
See:б) (покупающий товар по цене, равной предельной полезности товара для него, и поэтому oтказывающийся от покупок при росте цен)Syn:2) марк. нейтральный потребитель* (потенциальный потребитель, который не может точно определить, нужен или не нужен ему данный товар, или не может решить, у кого из продавцов его лучше приобрести)There are three different types of customers. There is the definite "yes," the definite "no," and the "marginal." A marginal customer requires an effective salesperson to help him or her make a positive buying decision. — Существует 3 типа потребителей: те, кто в любом случае согласится, те, кто в любом случае откажется, и нейтральные. Нейтральный потребитель может принять решение о покупке определенного товара только при настоятельных уговорах агента по продаже.
* * *
маргинальный клиент: клиент, который находится на грани прибыльности для продавца, т. е. не слишком выгодный клиент. -
2 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
3 marginal buyer
марк. = marginal customer 1), -
4 profitable customer
марк. прибыльный [выгодный\] клиент (клиент фирмы, приносящий ей значительный доход благодаря частым и/или крупным закупкам)Syn:See: -
5 profitability
customer profitability выгодность клиента low profitability низкая прибыльность low profitability низкая рентабельность marginal profitability предельная рентабельность profitability выгодность profitability доходность profitability прибыльность profitability рентабельность -
6 balance
1. n1) баланс; сальдо; остаток3) равновесие4) весы
- account balance
- accumulated balances
- active balance
- actual balance
- adverse balance
- adverse balance of payments
- annual balance
- audited balance
- available balance
- average balance
- bank balance
- basic balance
- beginning balance
- blocked balance
- book balance
- brought forward balance
- budgetary balance
- capital and credit balance
- capital flow balance
- carried forward balance
- cash balance
- cash balances held in the bank
- cleared balance
- clearing balance
- closing balance
- commodity balance
- compensating balance
- compensatory balance
- conversion balance
- correspondent balance
- cost-effectiveness balance
- credit balance
- credit-side balance
- current balance
- current account balance
- debit balance
- debit-side balance
- decimal balance
- declining balance
- declining principal balance
- detailed trial balance
- dormant balance
- double-declining balance
- ecological balance
- economic balance
- electric balance
- electronic balance
- ending balance
- exchange balance
- export balance of payments
- export balance of trade
- export-import balance
- external balance
- external trade balance
- favourable balance
- favourable balance of payments
- fixed assets balance
- food balance
- foreign balance
- foreign exchange balance
- foreign trade balance
- forward balance
- free balance
- fuel balance
- import balance of trade
- in-stock balance
- interbank balance
- interlacing balance
- intersectoral balance
- inventory balance
- inventory-to-sales balance
- invisible balance
- invisible trade balance
- ledger balance
- line balance
- marginal balance
- material balance
- merchandise trade balance
- monthly balance
- national economic balance
- negative balance
- negative balance of payments
- negative balance of trade
- net balance
- net credit balance
- net liquidity balance
- nostro balance
- on-demand trial balance
- opening balance
- overall balance
- overall balance of accounts receivable
- overstated book balance
- overstated inventory balances
- passive balance
- passive balance of trade
- performance balance
- positive balance
- positive balance of trade
- post-closing trial balance
- precision balance
- preclosing trial balance
- preliminary trial balance
- profit balance
- profit-and-loss balance
- reasonable balance
- red balance
- regional balance
- reserve balance
- rough balance
- separate balance
- stock-and-provision balance
- strategic balance
- summary balance
- surplus balance
- till balance
- trade balance
- transactions cash balances
- trial balance
- turnover balance
- unamortized balance
- uncleared balance
- understated book balance
- unexpended balance
- unfavourable balance
- unfavourable balance of payments
- unfavourable balance of trade
- unpaid balance
- value-dated balance
- visible balance
- working balance
- zero balance
- balance between revenue and expenditure flows
- balance in red
- balance in terms of value
- balance in your favour
- balance of all financial operations
- balance of an account
- balance of accounts
- balance of an amount
- balance of bank financing
- balance of claims and liabilities
- balance of commitment
- balance of current transactions
- balance of debt
- balance of expenditures
- balance of external financing
- balance of forces
- balance of foreign debt
- balance of income and expenditure
- balance of indebtedness
- balance of interest
- balance of international payments
- balance of money
- balance of money income and expenditure
- balance of national income
- balance of an order
- balance of payments
- balance of payments on capital account
- balance of payments on current account
- balance of payments surplus
- balance of receipts and disbursements
- balance of savings and investment expenditures
- balance of services
- balance of stock on hand
- balance of surplus account
- balance of trade
- balance on deposit
- balance on hand
- balance brought forward
- balance carried forward
- balance due to
- balance owed to
- balance owing
- balance payable
- balance standing to a customer's credit
- balance standing to customer's debt
- balance standing to one's credit
- balance standing to one's debit
- on balance
- arrive at the balance
- audit a balance
- block a credit balance
- bring forward balances
- bring into balance incomes and expenditures
- carry forward the balance
- deliver the balance of the goods
- disturb balance
- draw up the balance
- make up a balance
- offset a balance
- pay the balance
- produce the balance
- redress the balance of trade
- restore balance
- settle a balance
- show a balance
- strike the balance
- update the balance
- upset balance2. v
- balance the accounts3. attr.English-russian dctionary of contemporary Economics > balance
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7 profitability
сущ. рентабельность, прибыльность, доходность, выгодность direct and indirect profitability profitability analysis percentage of profitability Syn: profitableness прибыльность, доходность, рентабельность полезность customer ~ выгодность клиента low ~ низкая прибыльность low ~ низкая рентабельность marginal ~ предельная рентабельность profitability выгодность ~ доходность ~ прибыльность ~ рентабельностьБольшой англо-русский и русско-английский словарь > profitability
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8 order buyer
торг. покупатель-посредник* (лицо, покупающее товар для перепродажи или по заказу другого лица)Dealers or order buyers still have a minor but important presence in hog procurement, typically supplying marginal needs for a large number of packers. In a few cases, a dealer's or order buyer's business was exclusively with an individual packer, in essence the same as direct purchases by a packer employee. — Немногочисленные, но важные дилеры или покупатели-посредники все еще имеют место в поставках баранины, обычно покрывая минимальные потребности большого числа мясокомбинатов. В некоторых случаях бизнес дилера или покупателя-посредника был связан исключительно с одним мясоперерабатывающим предприятием, в сущности это то же самое, что прямая покупка работником мясокомбината.
See: -
9 category
nкатегория; разряд; класс
- customer category
- eternal category
- higher categories of workers
- historical category
- interest category
- item category
- job category
- marginal category
- occupational category
- price category
- programme category
- quality category
- service category
- stock category
- wage categoryEnglish-russian dctionary of contemporary Economics > category
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10 efficiency
n1) эффективность, действенность2) производительность, продуктивность4) умение; подготовка; квалификация
- advertising efficiency
- average efficiency
- capital efficiency
- commercial efficiency
- cost efficiency
- cumulative efficiency
- economic efficiency
- economical efficiency
- enterprise efficiency
- farm labour efficiency
- feeding efficiency
- feed-use efficiency
- feed-utilization efficiency
- high efficiency
- increased efficiency
- industrial efficiency
- investment efficiency
- irrigation efficiency
- labour efficiency
- learning efficiency
- low efficiency
- management efficiency
- manufacturing efficiency
- marginal efficiency of capital investment
- maximum efficiency
- mean efficiency
- net efficiency
- normal efficiency
- operating efficiency
- operative efficiency
- optimum efficiency
- peak efficiency
- performance efficiency
- power efficiency
- production efficiency
- productive efficiency
- relative efficiency
- statistical efficiency
- technical efficiency
- total efficiency
- working efficiency
- efficiency of capital
- efficiency of capital markets
- efficiency of cooperation
- efficiency of customer service
- efficiency of financial instruments
- efficiency of an invention
- efficiency of investments
- efficiency of labour
- efficiency of management
- efficiency of payments
- efficiency of production
- enhance efficiency
- improve efficiency
- increase efficiency
- obtain maximum efficiency
- raise efficiencyEnglish-russian dctionary of contemporary Economics > efficiency
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11 growth
n1) рост, развитие2) выращивание, культивирование
- accelerated growth
- agricultural growth
- arrested growth
- balanced growth
- buoyant economic growth
- continuous growth
- damped growth
- double digit earnings growth
- earnings growth
- economic growth
- efficient growth
- erratic growth
- export-led growth
- external growth
- fast earnings growth
- faster growth
- industrial growth
- internal growth of a company
- job growth
- marginal growth
- meager growth
- mild economic growth
- monetary growth
- money growth
- nominal growth
- population growth
- projected growth
- real wage growth
- savings growth
- sluggish growth
- stable growth
- stunted growth
- sustained growth
- total population growth
- traffic growth
- unabated growth
- unbalanced growth
- uneven growth
- unstable growth
- zero growth
- growth by merger
- growth in customer deposits
- growth in the living standard
- growth of the budget
- growth of budgetary deficit
- growth of business
- growth of capital
- growth of cities
- growth of consumer prices
- growth of consumption
- growth of deficit
- growth of demand
- growth of effective demand
- growth of income
- growth of indebtedness
- growth of indices
- growth of investments
- growth of national debt
- growth of population
- growth of profits
- growth of purchases
- growth of purchasing power
- growth of spending
- growth of taxes
- growth of technology
- growth of trade
- growth of the wage level
- aim for growth
- bolster growth
- foster growth
- hinder growth
- impede growth
- fuel blazing growth
- kick-start economic growth
- slow economic growth
- stimulate growth
- stunt a company's growth
- sustain growthEnglish-russian dctionary of contemporary Economics > growth
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12 income
n1) доход; заработок, доходы; поступления2) амер. прибыль
- accounting income
- accrued income
- accrued coupon income
- accumulated income
- accumulated taxable income
- active income
- actual income
- additional income
- adjusted income
- adjusted gross income
- after-tax income
- agency income
- aggregate income
- alternative minimum taxable income
- annual income
- assessable income
- average income
- average annual income
- before-tax income
- blocked income
- book income
- business income
- capital income
- cash income
- casual income
- combined income
- commission income
- community property income
- consolidated taxable income
- constant income
- consumer income
- cumulative taxable income
- current income
- declared income
- deferred income
- derivative income
- determinable income
- discretionary income
- disposable income
- disposable personal income
- dividend income
- earned income
- excessive income
- expected income
- export income
- extra income
- extraordinary income
- factor income
- family income
- farm income
- fiduciary accounting income
- financial income
- financial services income
- fixed income
- foregone income
- foreign earned income
- foreign exchange trading income
- foreign source income
- franked income
- gambling income
- gift income
- gross income
- gross national income
- gross operating income
- guaranteed minimum income
- habitual income
- hidden income
- household income
- illegal income
- imputed income
- individual income
- interest income
- interest income on advances to customers
- interest income on commercial loans
- interest income on loans
- investment income
- invisible income
- irregular income
- labour income
- large income
- licensing income
- life income
- low income
- manufacturing income
- marginal income
- minimum income
- miscellaneous income
- money income
- national income
- negative income
- net income
- net income before exemptions
- net income of society
- net income per share
- net capital income
- net interest income
- net operating income
- net operating income before provisions for losses
- nominal income
- noninterest income
- noninterest operating income
- nonoperating income
- nontaxable income
- nontrading income
- notional income
- operating income
- operational income
- ordinary income
- ordinary gross income
- original income
- other income
- ownership incomes
- passive income
- passive activity income
- passive investment income
- per capita income
- per head income
- periodical income
- permanent income
- personal income
- portfolio income
- premium income
- pretax income
- primary income
- private income
- professional income
- projected income
- property income
- psychic income
- real income
- regular income
- relative income
- rent income
- rental income
- rentier income
- residual income
- retained income
- retained taxable income
- retirement income
- sales income
- self-employment income
- separate taxable income
- service income
- settled income
- sheltered income
- social income
- spendable income
- steady income
- supplementary income
- take home income
- taxable income
- tax-exempt income
- tax-exempt interest income
- tax-free income
- total income
- trading income
- transitory income
- undistributed income
- unearned income
- unexpected income
- unreported income
- wage and salary income
- yearly income
- income for the year
- income from affiliates
- income from business
- income from capital
- income from commercial activities
- income from currency transactions
- income from customer transactions
- income from entrepreneurship
- income from finance leases
- income from investment of capital
- income from investments
- income from off-balance-sheet transactions
- income from operations
- income from property
- income from rentals
- income from sales
- income from self-employment
- income from treasury and interbank transactions
- income from work
- income in foreign currency
- income in kind
- income of an enterprise
- income of investment
- incomes of the population
- income on currency operations
- income on securities transactions
- income on trust activities
- income per head
- income and expenditure
- income and expense
- income attributable to gross receipts from foreign trade
- income exempt from taxes
- income generated by
- income liable to tax
- income subject to tax
- accumulate income beyond the reasonable needs of business
- assign income to another person for tax purposes
- boost income
- bring in an income
- compute taxable income
- conceal income from taxation
- declare income
- defer income
- derive income from activities
- detect illegal income
- draw income
- earn income
- ensure income
- exclude income
- gain income
- generate an income
- redistribute the income
- reflect taxable income inaccurately
- report income
- split the income
- tax income
- underreport incomeEnglish-russian dctionary of contemporary Economics > income
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